Immerse yourself into our soul stories
At Pomax, we aim to infuse extra soul into your interior by offering unique products which are expertly crafted and carefully selected. We believe that by following your instincts and opting for an interior in check with your true, weird self, that harmony will radiate into the rest of your life. That is why we asked five of our employees how they apply this philosophy into their daily lives.Keep reading to discover their unique soul stories.
At the heart of our design philosophy three words take center stage: Aesthetics, Energy and Emotion. For me, these elements form the backbone of an interior that is not only pleasing to the eye, but also reflects one’s soul. At our core, we believe in the power of mix & match - bringing together diverse collections to create a cohesive, yet endlessly versatile dining experience. Our goal is to ensure continuity across our product lines, enabling customers to keep combining pieces seamlessly over time. This approach allows us to craft timeless designs that stand the test of time, both in terms of style and durability.
Looking ahead, we’re focusing more on creating our own unique collections. By doing so, we can fully control the design process, ensuring each piece reflects our vision of lasting beauty and functionality. It’s about building a legacy of products that inspire and endure, offering endless possibilities for our customers to express their own creativity at the table. My inspiration is always in motion, constantly seeking that unique element to transform a space into something extraordinary.
Xavier De Vil - Founder
For me, there is a deep connection between a certain environment and the soul. When entering a space, you can sense if it aligns energetically, aesthetically and emotionally with your soul. Whether we feel good in a certain environment is thus decided by the balance of the environment in relation to our own inner balance. For instance: my home is a reflection of my soul and has a strong impact on my emotional being and the constant evolution of my personality and vice versa.
This means that context in which the balance is created has to be perfect.This is specifically important for eating rituals. A soulful dining experience comes to life when all elements (environment, ingredients, concept, etc.) within this art are aligned. This goes far beyond the art of cooking and involves the stimulation of all senses. Such a dining experience immerses you in the universe of the creator and aims to inspire participants and create unforgettable memories.
A new collection which is closest to my own philosophy, is without doubt the ‘MARIAGE’ tableware collection. There’s something magical about the way the warm terracotta tones contrast with the serene white - it’s like two worlds meeting in perfect harmony. To me, it feels like a celebration of diversity, a “mariage (im)parfait” that blends colours, cultures, and styles effortlessly.
Charles - Curator of soulful dining
“For me, there’s a deep connection between a certain environment and the soul.”
At Catherine’s home, a cosy abundance creates a sense of calm. Her favourite collection within these novelties, “THE SOUK,” captures this atmosphere perfectly. Inspired by her travels across Africa, it reflects the craftsmanship, creativity, and vibrant colours of the region.
“Everything is possible with this collection; it’s a genuine blend of styles and influences,” Catherine says with a smile, believing that everything should come together in harmony. Her trips are filled with memories of bustling markets in Marrakech, the serene beauty of Essaouira, and the vibrant energy of Tamegroute. “The Souk” is more than just a collection; it’s a celebration of Catherine’s love for travel, culture, and family, bringing the warmth and diversity of Africa into every home.
Catherine - Architect of timelessness
Babs, one of the designers behind these novelties, found her inspiration during an unforgettable family trip to the picturesque village of Cómpeta in Spain. During this journey, she met someone who stole her heart, deepening her love for the village even further. The charming white village, which quickly became more than just a source of creativity, reminded Babs of a collection of Lego bricks scattered across the mountainside.
The village’s unique architecture and serene atmosphere left a lasting impression on her.
Having fallen in love with Cómpeta, she decided to channel this enchanting experience into the designs. The ‘COMPETA’ lamps reflect the brightness and simplicity of the white village, combined with the warm memories of her time there. Each lamp tells a story of adventure, friendship, and the beauty of a hidden gem nestled in the mountains of Spain.
Barbara - Designer of mindful moments
“It’s all about balance: aesthetics must harmonise with functionality."
A new addition to our team of designers is Koen, the creator of a fresh oak concept, including the ‘ALMA’ table. Alma is more than just a piece of furniture it is a gathering space and a heartfelt homage to craftsmanship and the natural world.
Japanese culture that deeply reveres and elevates nature has greatly influenced this design. “This respect is reflected in their craftsmanship, architecture, and way of life, grounded in a belief that nature holds sacred value. That same reverence for materials and craft - like the timeless beauty of wood - has been channeled into the Alma table.”
Koen draws inspiriation from the philosophy that finds beauty in simplicity, imperfection, and the transient nature of things. “It’s about embracing the unique qualities of materials, such as the knots, grain, and texture of oak, and celebrating their authenticity within a clean, balanced design. Harmony between aesthetics and functionality is essential, and that principle has guided every aspect of this piece.” The Alma table is a testament to this vision - a refined yet soulful expression of natural elegance.
Koen - Guardian of natural harmony